2025 Ford Endeavour : Ford India is all set to fight back in the Indian auto industry with the much awaited 2025 Ford Endeavour as they are now planning to launch it in India between March 2025 and early 2026.
The resurgence of the American carmaker in the Indian space would come as a moment of reckoning, after a February 2021 decision to withdraw from India, where it has a loyal customer base waiting for the brand to get back to its feet.
The new Endeavour – known as the Everest internationally, will be seen with modern design, superior driving dynamics along with fuel efficiency and many high tech features, that will challenge the current market leaders in one of the most competitive segments in the country – the full – size SUV.
Positioning on the market and strategy
2025 Ford Endeavour competes against the likings of Toyota Fortuner and Fortuner Legender, MG Gloster, Skoda Kodiaq and Jeep Meridian in this fiercely competitive segment.
Priced in the range of ₹ 35-50 lakh (ex-showroom), the Endeavour is a premium SUV that is all about engineering and features that make it a cut above the rest, and then there is simply its driving dynamics which are hard to ignore as well.
Ford will be using the government’s 2,500-unit exemption rule to test the market as well as create a strategy for their return.
Design Evolution and Features
The refreshed Endeavour dons a tough oath to be bigger and tougher than others on the road.
The SUV is more aggressive looking now thanks to a squarer front-end that houses a huge grille featuring horizontal bars that seamlessly move into Matrix LED headlights with piercing C-shaped daytime running lights.
Thanks to a 40mm longer wheelbase than its predecessor, the new car gives more interior space, though it retains its ruggedness with muscular wheel arches which accommodate imposing 20-inch alloy wheels.
The inside is a quantum leap in luxury and tech as well. The main event is a 12-inch tall-oriented touchscreen infotainment system featuring Ford’s latest SYNC system, paired with a 12.4-inch digital instrument cluster.
The list of luxury appointments goes on with wireless Android Auto and Apple CarPlay, a panoramic sunroof covering 75% of the roof area, ventilated and heated front seats, a full 360-degree camera system, wireless charging, three-zone automatic climate control, and an immersive 12-speaker Bang & Olufsen sound system.
Performance and Safety Excellence
Ford has equipped an engine delivering more than enough power to meet its size. The 2.0 litre Bi-Turbo diesel – with 210 PS and 500 Nm of torque – is sufficiently strong for the majority of situations.
The headline, 3.0-litre V6 turbo diesel, though, is a belter, producing a punchy 250hp at 3,250rpm and a stonking 600Nm of torque from 1,750-2,250rpm.
And both engines are paired with a high-end 10-speed automatic transmission with available advanced 4WD that provides all-terrain and towing capabilities for every drive.
Safety takes a priority position with nine airbags, full cromprehensive ADAS Level 2 system incorporating Pre-Collision Assist (which incorporates Intersection Assist), ACC with lane-keeping assist, hands-free parking, Reverse Brake Assist and ESP.
The car has attained a 5-star ANCAP safety rating, demonstrating Ford’s focus safety of passengers.
Pros:
Outstanding on Road Ride Quality: Exceptional ride quality and great off-road smoothness, low body roll, and good highway manners
Potent Engine Lineup: Class-leading 3.0L V6 diesel delivers best-in-class performance and fuel economy as well as best-in-class towing capability.
Advanced Technology Integration: Full complement of ADAS systems, as well as contemporary connectivity elements
Solid Construction: Made frpm top quality materials for long term use.
Comfort – The cabin feels spacious and luxurious with 3 row seating and premium comfort features
Excellent Handling: More nimble than body-on-frame competitors
Cons:
Price: Can CKD/CBU route make it a ₹70-80 lakh car, well above rivals?
Weak Service Network: Narrowing dealer network following exit in 2021 mitigates after-sale support
Limited availability: These will also be subject to a 2,500 unit import cap each year, meaning they might be hard to come by.
Brand Trust Concerns: Past market exit could influence perception of long-term commitment
Resale Woes: Downright average in comparison with the segment leader Toyota Fortuner.
Take Off Uncertainty: Several cancellations have added uncertainty to what is really available
2025 Ford Endeavour Market Impact Potential
The comeback of the 2025 Ford Endeavour is not simply another SUV inducted into our market, but the likely change-maker in a segment that has been the playground for the Toyota Fortuner.
The Endeavour’s powerful and efficient powertrain, segment-first features and exceptional off-road capability complemented by premium cabin, is aimed at redefining perceptions of sophistication with its combination of luxurious, in-car technology and class-leading driving quality.
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