Mahindra Thar Roxx : The legendary Thar nameplate has evolved beyond recognition, transforming from a spartan off-road warrior into a sophisticated lifestyle SUV that refuses to compromise on capability.
The Mahindra Thar Roxx represents this evolution perfectly – a five-door marvel that marries rugged DNA with premium appointments, creating what could be India’s most compelling lifestyle SUV.
As dealerships report waiting periods stretching into 2026 and booking numbers crossing 1.76 lakh within the first hour, it’s clear that Mahindra has struck gold with this ambitious reimagination.
Breaking the Mold: Where Luxury Meets Capability
Step inside the Thar Roxx, and the transformation from its three-door sibling becomes immediately apparent.
Gone are the utilitarian plastics and basic appointments, replaced by an ivory-themed sanctuary that wouldn’t look out of place in vehicles costing twice as much.
The leather-wrapped dashboard, adorned with contrast stitching and soft-touch materials, creates an ambiance that challenges preconceptions about what an off-roader’s cabin should feel like.
The centerpiece of this premium experience is the panoramic Skyroof™ that bathes both rows in natural light, creating an airy atmosphere that transforms every journey.
This isn’t just any sunroof – it’s a statement of intent, signaling that the Thar Roxx aims to deliver experiences beyond mere transportation.
When combined with the ambient footwell lighting and the sophisticated piano black accents, the cabin becomes a place you want to spend time in, not just endure.(Mahindra Thar Roxx)
Technology That Elevates Every Drive
At the heart of the tech revolution sits twin 10.25-inch HD screens – one serving as a fully digital instrument cluster, the other managing infotainment duties with impressive clarity and responsiveness.
The integration of wireless Apple CarPlay and Android Auto ensures seamless smartphone connectivity, while the Adrenox system brings over 80 connected features to your fingertips.
Voice commands through Alexa integration mean you can control various functions without taking your hands off the wheel – crucial when navigating challenging terrain.
But it’s the Harman Kardon 9-speaker audio system that truly sets the Thar Roxx apart from its competitors.
Enhanced with QuantumLogic surround sound and recently updated with Dolby Atmos technology, this isn’t just a sound system – it’s a concert hall on wheels.
The bass enhancement and six-mode audio settings allow audiophiles to fine-tune their listening experience, whether they’re crawling through rocky trails or cruising on highways.
Comfort Redefined: Premium Touches Throughout
The front seats deserve special mention, featuring both power adjustment and ventilation – features typically reserved for luxury sedans.
The driver’s seat offers six-way electric adjustment, ensuring perfect ergonomics for long journeys, while the cooling function proves invaluable during India’s scorching summers.
The recently added sliding passenger-side armrest demonstrates Mahindra’s commitment to continuous improvement, addressing customer feedback with tangible enhancements.
Rear passengers haven’t been forgotten in this premium transformation. The 60:40 split-folding bench offers a deep recline function, transforming the rear cabin into a lounge-like space.
Dedicated AC vents, USB Type-C charging ports, and that expansive panoramic sunroof ensure second-row occupants enjoy first-class treatment.
The 447-liter boot space – significantly larger than the three-door variant – means weekend getaways no longer require creative packing solutions.
Safety: A Comprehensive Shield
Mahindra’s commitment to safety shines through with standard six airbags across all variants, setting a benchmark in the segment.
The Level 2 ADAS suite on higher variants brings features like autonomous emergency braking, lane keep assist, and adaptive cruise control – technologies that enhance both safety and convenience.
The 360-degree camera system with blind-view monitoring proves invaluable when maneuvering this substantial SUV through tight urban spaces or challenging off-road sections.
The recent Bharat NCAP 5-star rating validates these safety credentials, providing peace of mind for families considering the Thar Roxx as their primary vehicle.
Electronic stability control, traction control system, and hill hold assist work seamlessly to prevent accidents before they occur, while the robust body-on-frame construction provides a strong safety cell should the worst happen.
Performance That Doesn’t Compromise
Under the sculpted hood, buyers choose between two proven powertrains. The 2.0-liter mStallion turbo-petrol engine delivers 177 PS and 380 Nm of torque, providing spirited performance for those who prefer the refinement of petrol power.
The 2.2-liter mHawk diesel, producing 175 PS and 370 Nm, offers the low-end grunt that off-road enthusiasts crave while delivering superior fuel efficiency for long-distance touring.
Both engines mate to either a six-speed manual or six-speed automatic transmission, with the latter proving particularly popular among urban buyers.
The availability of rear-wheel drive variants makes the Thar Roxx accessible to those who want the style without needing serious off-road capability, while the 4×4 versions deliver genuine go-anywhere ability with features like electronic locking differential and crawl control.
Off-Road Prowess Remains Undiminished
Despite the luxury appointments, the Thar Roxx remains a serious off-roader. The M_GLYDE platform delivers improved on-road dynamics without sacrificing capability, while the multilink rear suspension with Watts linkage ensures superior articulation over obstacles.
With 650mm water wading capability, best-in-class approach and departure angles, and sophisticated 4XPLOR terrain modes (Snow, Sand, and Mud), this SUV tackles challenges that would leave crossovers stranded.
The Crawl Smart Assist system deserves special recognition, offering precise low-speed control for technical sections, while IntelliTurn enables remarkably tight turns despite the extended wheelbase.
These technologies don’t just make off-roading easier – they make it accessible to drivers who might otherwise feel intimidated by challenging terrain.
Market Impact and Value Proposition
Starting at ₹12.99 lakh for the base petrol variant and extending to ₹23.39 lakh for the fully loaded 4×4 diesel automatic, the Thar Roxx creates its own segment rather than competing in existing ones.
It offers features and capabilities that rival vehicles costing significantly more, while maintaining the iconic Thar character that resonates with Indian buyers.
The overwhelming response – with bookings requiring closure within an hour of opening – demonstrates that Mahindra correctly identified a gap in the market.
Urban families wanting weekend adventure capability, young professionals seeking style with substance, and traditional Thar enthusiasts looking for more comfort have all found their answer in the Roxx.
The Verdict: Redefining Possibilities
The Mahindra Thar Roxx achieves something remarkable – it transforms a hardcore off-roader into a premium lifestyle vehicle without diluting its core appeal.
The combination of genuine capability, premium interiors, advanced technology, and comprehensive safety creates a package that transcends traditional segment boundaries.
For those who’ve dreamed of owning a Thar but needed more practicality, comfort, and features, the Roxx delivers on all fronts.
It’s not just a five-door version of the three-door model – it’s a complete reimagination that sets new benchmarks for what an Indian lifestyle SUV can be.
As waiting periods stretch and accolades accumulate, one thing becomes clear: the Thar Roxx isn’t just another SUV launch; it’s the birth of a new segment where premium comfort and serious capability coexist in perfect harmony.